Heckin Good

Initial Care Pet Insurance

Getting your pet back on track

Just what I need.

Golden retriever puppy holding a get well soon card

Designed by vets, loved by pets


Our Initial Care policy covers care for 42 days from the date of your pet’s injury, illness or first vet appointment – whichever comes first – or until you reach your cover limit, if sooner. It’s a time-limited policy – chronic or ongoing conditions are not covered beyond the initial 42-day treatment period. Most ailments or injuries can be dealt with in that time-frame, but you’ll need to pay for any treatment after 42 days yourself.

Terms and conditions apply.

Why only 42 days?

Well, it might seem like a strange number, but as a team of animal loving vets we know first-hand that most ailments and injuries can be dealt with in that time-frame. Because of this, we don’t think you should have to pay a higher premium for longer-term care if it’s not required.

It’s just one of the ways we can help protect your pet, and your pocket.

Ginger cat with the words Just what I need!

Choose your cover level

We offer two policies for dogs and cats, built around the vet bills that matter most:

  • Critical Care – emergency surgery and hospitalisation when your pet’s life is at risk, including orthopaedic and spinal surgery, from admission to discharge. No excess to pay.
  • Initial Care – vet treatment for illness and injury for up to 42 days per condition.

Both policies come with a choice of three cover levels. Each has a limit per condition and an overall limit for all claims in the policy year.

Both policies also include free 24/7 video vet advice with VidiVet and emergency cover in EU countries for up to 30 days per trip (60 days a year).

Terms and conditions apply.

£3,000

per condition

£10,000

total claims per year

£6,000

per condition

£20,000

total claims per year

£9,000

per condition

£30,000

total claims per year

Compare our policies


Critical Care

Initial Care

Cover limits

Vet fees – limit per condition
Vet fees – total limit per policy year

£3,000, £6,000 or £9,000
£10,000, £20,000 or £30,000

£3,000, £6,000 or £9,000
£10,000, £20,000 or £30,000

Maximum age at policy start

Dogs
Cats

Up to and including 12 years
Up to and including 14 years

Up to and including 8 years
Up to and including 10 years

How the cover works

Type of cover

Emergency surgery and hospitalisation when your pet’s life is at risk

Accident and illness – 42-day time-limited cover

Treatment period

Until your vet discharges your pet

42 days from injury, illness or first vet visit (whichever is first)

What you pay towards a claim

Excess
Co-insurance (pets aged 6 or over)

None
None

£100 per condition
15% of each claim, after the excess

Waiting periods

Accident and injury
Illness
Cruciate ligament

48 hours
30 days
✗ Not covered

48 hours
14 days
30 days

Extras

24/7 video vet conversations (VidiVet)
Travel in EU (Pet Travel Scheme) countries

✓ Included
Up to 30 days per trip, 60 days per year

✓ Included
Up to 30 days per trip, 60 days per year

Not covered

Third party liability (dogs)

✗ Not covered

✗ Not covered

Please read the Insurance Product Information Document and policy wording for full terms, conditions and exclusions.

Dog on a phone screen during a video vet call

Why choose Heckin Good?

  • Unlimited 24/7 video vet conversations with VidiVet, at no extra cost.
  • Built to get your pet back to health quickly.
  • Cover for those crucial times.
  • No hidden extras or charges for services you may not need.
  • Multi-pet policy – insure up to 5 pets on one policy.
  • Digital, low-fuss claims handling.

With an expert understanding of the pet industry, we’ve created insurance policies centred around essential pet care, providing the best care at the right time.



Initial Care questions, answered

Quick answers to what pet parents ask us most. See all FAQs