Pet insurance for the ‘oh heck’ moments
Heckin Good Critical Care covers qualifying emergency surgery and hospitalisation when your pet’s life is at risk, with no excess to pay.
Want broader cover? Heckin Good Initial Care pays vet fees for illness and injury for up to 42 days.
Terms and conditions apply.
Just what I need.

Designed by vets, loved by pets
Heckin Good was founded by two practising vets, Matt Dobbs and Owen Monie. After years on the front line, they set out to build pet insurance around the bigger, unexpected vet bills, rather than cover for smaller, everyday costs.
So they built cover around the vet bills that matter most. Every policy also includes unlimited 24/7 video vet conversations with VidiVet, at no extra cost.
Two simple policies. You choose.
Critical Care is for big emergencies when your pet’s life is at risk. Initial Care is for the everyday illnesses and injuries that need treating quickly.

Critical Care
Emergency surgery and hospitalisation when your pet’s life is at risk, including orthopaedic and spinal surgery, from admission to discharge
No excess to pay
Cover ends when your pet is discharged
Doesn’t cover outpatient treatment or procedures that could safely be delayed
Pre-existing conditions aren’t covered
Terms and conditions apply.

Initial Care
Vet fees for illness and injury for up to 42 days – from the day of an accident, or from the day your pet first showed signs of an illness
£100 excess per condition, plus 15% co-insurance if your pet is aged 6 or over
Chronic or ongoing conditions aren’t covered after 42 days
Covers a much wider range of conditions than Critical Care
Pre-existing conditions aren’t covered
Terms and conditions apply.
Choose your cover level
Both policies come with a choice of three cover levels. Each has a limit per condition and an overall limit for all claims in the policy year.
Terms and conditions apply.
£3,000
per condition
£10,000
total claims per year
£6,000
per condition
£20,000
total claims per year
£9,000
per condition
£30,000
total claims per year
Compare our policies
Critical Care | Initial Care | |
|---|---|---|
COVER LIMITS | ||
Vet fees – limit per condition | £3,000, £6,000 or £9,000 | £3,000, £6,000 or £9,000 |
MAXIMUM AGE AT POLICY START | ||
Dogs | Up to and including 12 years | Up to and including 8 years |
HOW THE COVER WORKS | ||
Type of cover | Emergency surgery and hospitalisation when your pet’s life is at risk | Accident and illness – 42-day time-limited cover |
Treatment period | Until your vet discharges your pet | Up to 42 days from the day of the accident, or from the first signs of illness |
WHAT YOU PAY TOWARDS A CLAIM | ||
Excess | None | £100 per condition |
WAITING PERIODS | ||
Accident and injury | 48 hours | 48 hours |
EXTRAS | ||
24/7 video vet conversations (VidiVet) | ✓ Included | ✓ Included |
NOT COVERED | ||
Pre-existing conditions Third party liability (dogs) | ✗ Not covered ✗ Not covered | ✗ Not covered ✗ Not covered |
Please read the Insurance Product Information Document and policy wording for full terms, conditions and exclusions.
Terms and conditions apply.
Also Included
Emergency cover in EU countries – up to 30 days per trip (60 days a year)
Terms and conditions apply.

24/7 video vet conversations with VidiVet

Your furry friend may be fine now, but pet insurance from Heckin Good means they’re covered when they're unwell (subject to policy terms). Get in touch today for a quote
Got a question about your cover or a claim? Email us at hello@heckingood.co.uk and we’ll get back to you as soon as we can.
If your pet is unwell or injured, contact your vet straight away.
Your questions, answered
The questions pet parents ask us most. See all FAQs
